Go Fishing Worldwide respects your privacy and is committed to protecting your personal information.

We understand the importance of treating our clients' information with care and discretion. This Privacy Policy explains what information we collect, how we use it and the steps we take to keep it secure.

Go Fishing Worldwide is the trading name of Maggi Smit, who is responsible for the personal information described in this policy.

Information We Collect

We may collect personal information when you enquire about a holiday, request a brochure, subscribe to our newsletter, make a booking or contact us by telephone or email.

This may include:

Your name, address, email address and telephone number.

Information about your travel preferences and holiday arrangements.

Passport details, dates of birth and other information required to arrange travel.

Relevant dietary, medical or accessibility requirements which you choose to share with us.

Correspondence relating to your enquiries and bookings.

Payment and transaction records.

We only seek information that is reasonably necessary to respond to your enquiry, arrange your holiday or provide our services.

How We Use Your Information

We use personal information to:

Respond to enquiries and provide holiday information and quotations.

Arrange and administer bookings, including accommodation, fishing, flights and transfers.

Communicate with you before, during and after your holiday.

Process payments and maintain appropriate business records.

Send newsletters and information about our fishing holidays where permitted.

Maintain and improve our website and services.

Comply with legal and regulatory obligations.

We process this information where necessary to fulfil a contract with you, take steps at your request before entering into a contract, comply with legal obligations, or pursue our legitimate business interests where these are not overridden by your rights.

Where consent is required, such as for certain marketing activities or the processing of sensitive personal information, we will seek it appropriately.

Sharing Your Information

To arrange your holiday, we may need to share relevant information with airlines, hotels, fishing lodges, guides, transport providers and other suppliers involved in your travel arrangements.

We only share the information reasonably necessary for the services being provided.

We may also use trusted service providers to assist with email communications, website operation, IT support and other business functions. These may include Mailchimp, which we use to distribute our newsletters.

We do not sell your personal information or provide our client mailing lists to other businesses for their own marketing purposes.

We may disclose information where required by law or where reasonably necessary to protect our legal rights or the safety of our clients and staff.

Newsletters and Marketing

We occasionally send newsletters containing fishing reports, destination news, forthcoming trips and other information which we believe may interest our clients.

We send marketing emails where you have agreed to receive them or where we are otherwise permitted to do so under applicable law, including in certain circumstances where you have previously enquired about or booked similar holidays with us.

You can unsubscribe at any time using the link included in our newsletters or by emailing info@gofishingworldwide.co.uk.

Unsubscribing from marketing will not prevent us from contacting you about an existing booking or responding to an enquiry.

Cookies and Website Analytics

Like most websites, our website uses cookies and similar technologies to help it function correctly and to understand how visitors use it.

Some cookies are necessary for the operation of the website. Others may be used, with your consent where required, to analyse visitor activity or support advertising.

We may use services such as Google Analytics and Google Ads to understand website performance and assess the effectiveness of occasional advertising campaigns.

These services may collect information such as pages visited, general location, device type and interactions with our website. Online identifiers collected through these technologies may constitute personal data.

You can accept or reject non-essential cookies through our website's cookie settings and change your preferences where that facility is available.

You can also manage cookies through your browser settings.

How We Store and Protect Your Information

Client booking records are held on our business server and are accessible only to authorised staff who require the information for their work.

Some information may also be processed through our email systems, website services and trusted third-party providers.

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including the administration of bookings, maintaining business records and meeting legal, accounting and regulatory requirements.

The appropriate retention period depends on the nature of the information and the relevant legal or business requirements.

Overseas Travel and International Transfers

As we arrange fishing holidays around the world, it is often necessary to share relevant booking information with suppliers outside the United Kingdom.

Some destinations may have different data protection standards from those in the UK.

Where international transfers are subject to UK data protection restrictions, we will take appropriate steps to ensure they are lawful, including relying on recognised transfer arrangements, applicable safeguards or permitted exceptions where relevant.

Your Rights

Under UK data protection law, you have certain rights concerning the personal information we hold about you.

These may include the right to request access to your information, ask for inaccuracies to be corrected, request deletion in appropriate circumstances, restrict or object to certain processing, and request the transfer of information where applicable.

Where we rely on your consent, you may withdraw it at any time.

Some information may need to be retained for legal, accounting or contractual reasons, even where you ask us to delete it.

To make a request or ask a question about your information, please contact:

Go Fishing Worldwide
Email: info@gofishingworldwide.co.uk

You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's independent data protection regulator, at www.ico.org.uk.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services or legal obligations.

The latest version will always be available on our website.

Last updated: October 2026